When former Time Inc. executive Vivek Shah and private equity firm Great Hill Partners bought Ziff Davis back in June, it was assumed that Shah and his expertise would help breathe new life into the troubled technology publisher. Today, Ziff Davis' new leadership and direction is becoming apparent with the acquisition of technology deals and coupon site LogicBuy and the launch of an ad targeting platform BuyerBase.
With the acquisition of LogicBuy.com, Ziff Davis will provide visitors with contextual deals and coupons related to the products they?re researching. The company will also partner with tech manufacturers and retailers to add more deals to LogicBuy's database. Last year, LogicBuy.com received over ten million visitors looking for deals on laptops, cameras, TVs and software.
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